Reflection for Possible Future Project

Reflection for Possible Future Project

 

In Possible Future project’s brief, it said the outcome needs to be ‘a communication design’. In last two projects, I designed magazine and book as the outcome. This time I thought I need to design a series of production.

The final outcome of this project will be a suitcase, there are several productions in it. When someone watches it in the exhibition, they could open the case, find clues about whose case it is and what’s the whole background story.

When I consider this expression of the outcome, I am also thinking about how graphic design works in our daily life. When I designing the things in the suitcase, I choose to design books, postcards, tickets, receipts and so on. They are the graphic design things appear in every corner of our life. For the viewers who watch and search in the suitcase, this outcome is not just a book or a series of illustrations, it is a story.

When I do my personal project, I think the most important part is research. I went to museums and saw some exhibitions. There are many ways for viewers to understand the work by artists. Maybe they want to know the background story, maybe they just want to see beautiful things with their eyes. But the way of seeing an exhibition would not be restricted, this is the most important thing I learned.

Final Evaluation

Consider the following questions and write a final evaluation of your project on your blog:

 

What challenges have you faced during the Possible Futures project? How did you overcome them? What strategies have you used to help solve problems?

The challenges I met in this project is how to make things real. It is easy to design or find beautiful things, but it is not easy to make them real like everything someone used in daily life. I tried many different materials and use different ways to made them looks like real things.

 

How effective has your research for the Possible Futures project been? Who or what have been the major influences on your project? What impact has your research had on your ideas and development?

In this project I read a lot of books, most of them are biographies. Then I watched documentaries and went to the museum for research artists’ living age. It helps me to build their figure in my project.

 

Did you achieve what you set out to? Has your project taken a different route to that which you expected?

The outcome of this project is not good as how I thought before, there were many small questions made them difficult to achieve the final effect.

One of the biggest questions I met is to design a hand-written notebook. I research Leonardo da Vinci’s notebook pages, his writing and pictures are hard to copy. Especially he likes to use basal ganglia agraphia.

 

How have you worked collaboratively with others? How have you used collaboration to progress your development and how will this help you in future?

Although because of my personal question I don’t do teamwork, my teacher always told me that I need to do much teamwork in BA course. I think maybe I should handle this mental question by myself, or get help from student service. Maybe I can try to do some little work in small groups and start to communicate with my classmates.

 

What have been your key strengths and weaknesses in this project?

It is hard for someone to judge him/herself.

But I think in this work, my weakness is still may not be able to express myself very well. I have been faced with such problems since the first work, but I have never found a good solution. As a graphic design work, it should be as much as possible to the audience, so that people can better understand the aesthetic elements. But my ideas are always too obscure to hide the subject.

If you have a strong point, it may be that the work is a novel form of expression, a series of products that can be put together.

 

How effective have you been at managing your time? How could you improve this in future projects?

I can’t manage my time effectively, but I think to write a timetable is a good way to improve it. This time I spent too much time on research and read a lot of documentary materials. But it ignores the need for more time to refine and add content.

 

What effective is your outcome in communicating your idea? How could it be improved? How do you plan to present it? Is it an appropriate professional standard?

My outcome can’t clearly explain my thought in this project. It is a long and hard experience for someone who wants to say or express something. I never hope to present something.

 

Have you addressed a particular target audience? Has the target audience for your work changed? Why is this?

It is hard for me to choose an audience. I’m so afraid to handle my project to someone.

From an artistic point of view, if you want more audience, you should not choose the audience. However, the professional graphic design I chose is a more commercial one, so I should expect different audiences to see it according to the content of the works. For example, in this project, my target audience is more towards the art lovers.

 

In what ways have your communication skills improved? i.e. writing/reading/speaking/listening. What further improvement do you need to make in preparation for BA? How will you achieve this?

‘I was interested in ideas, not in visual products. I wanted to put painting again in the service of the mind.’

-Marcel Duchamp

 

Reflect on the BA offers you have been made. What do you need to do to ensure you are ready to take up your place? How will the skills you have developed during the project help you at BA level, and in industry?

I will prepare for learning important skills in BA level, the first thing I will do is to finish my personal project immediately and start to learn new things. I have to read more books, catch more ideas, and find more artists’ experience.

 

 

Review of CTS Text (Week 3~Week12)

Review of CTS Text

Summary of what have I learned in CTS lesson

 

Summary of Week 3 Lesson: Library Research

Research

What:

Careful and detailed investigation of a problem, concern, issue, question.

Why:

Increase knowledge / evidence “generalised” / knowledge / Find answers to problems / establish facts / develop new theories / …

How:

  1. Formulate a question OR select a topic
  2. Find out how others have approached the question OR topic

*Very important to use authoritative sources

When:

Once it has been determined that the problem, concern, issue, the question is worth studying.

 

Authority

Work that has been written by an expert who is recognized in his or her field of expertise.

Use authoritative works to develop your understanding of your topic.

Evaluating sources is a Key Academic Skill.

 

Who wrote it?:

What sort of voice does the author have?

Do they use evidence or opinion?

Do they have credentials?

Who reads it?:

What does the tone, language and content suggest about the intended audience?

Who edited it?:

Is there an editor?

 

 

Summary of Week 4 Lesson: Globalization

[Ethnoscapes]

Movements of people happen for many reasons, what examples of movements of people can you think of?

Classmate’s answer:

“War.”

“Move for the better life.”

“Education.”

“Religion.”

“Marriage.”

“Footballs.”(Sports)

[Disjunction]

  • Do you agree that mass entertainment makes people less critical?

Or do you think that it is a positive thing?

  • How does the media audience with different values?

[Micromarketing]

Personal Views:

Micromarketing – Is that a kind of globalization?

No. Micromarketing is just marketing(globalization). Amani used the Asian model of Asia market. Actually, that’s a kind of “different”. Different from thought and views from other areas.

There’s one thing important of micromarketing: pertinence. “Pertinence” is another word of “deal with different things or people in different ways”. Even it is not a bad thing, but in fact, that made things different.

 

 

Summary of Week 6 Lesson: Journalism

Journalism is a discovery of the 19th century.

Unlike other forms of communication, the value of journalism lies in its purpose to offer people information.

On journalism: What is News?

The news is “something that will make people talk”. ——Editor of New York Sun, Charles A. Dona

Journalism: Examples of Story Forms

New story / interviews / feature / column / blogging / diaries / graphic / source

Personal Summary of “Is Glenn Greenwald the Future of News?”:

I’ve read letters in New York Times. These letters are written by Bill Keller and Glenn Greenwald. They talk about the future of News, the most important opinion is ‘Can reporters and editors add their personal views to pages?’

This is a deep question. Can personal views appear on pages like newspapers or magazines? Bill’s answer is no. Because reporters always have their own ideas and they can’t pretend just like they don’t have it. He thought journalism is a job which could tell readers what he thinks and what they thought to think. Express ideas, thoughts, the experience is a big part of journalism.

But Glenn got the views against him. He thought the readers have the right to know what they want to know, the truth of what happened. The honest about reporters’ opinions will influence readers’ thought. Giving other people space to thinking about issue and information is important than reporters’ own thought.

 

Summary of Week 7 Lesson: Modernism & Post-Modernism

Personal Summary of Modernism & Post-Modernism / Some Notes:

Modernism

To show the things that creators want to express. It can not just talk about beautiful things like Eat, Pray, Love. Plato thinks ‘the truth’ and ‘the good’ is beautiful. But in modernism, ‘the truth’ and ‘the good’ could be fake. Both fake and beautiful. The important thing is to think this question in different views.

The mean point is, not every piece of works should be beautiful enough. They could be ugly, untidy, confused. But it is real, and there is something still beautiful in it.

1890~1950

“Der Gott ist tot.”——Friedrich Wilhelm Nietzsche

Which means God can’t be the moral standard and ultimate goal of human society. The people in Europe start to concerned the world in new views.

Two directions of works:

  • Aestheticism
  • Naturalism

Modernism (in literature):

  • No longer pursue the depiction of social reality.
  • The use of many is nonlinear narration.
  • The symbolic metaphor is widely used.
  • It pays more attention to human subjectivity and has deep humanitarian.
  • Rebelled against the inheritance of traditional literature, but the rebellion was not so obvious.

 

Summary of Week 8 Lesson: Introduction to Visual Communication and Culture

“It is not just part of your everyday life, it is your everyday life.”

——Visual Communication

What do think Mirzoeff means by the words ‘visual technology’ ?

“Visual culture is concerned with visual events in which information, meaning or pleasure is sought by the consumer in an interface with visual technology. ”

——Mirzoeff, 2009 ↑↓

“By visual technology, I mean any form of apparatus designed to either be looked at or to enhance natural vision, from oil painting to television and the internet.”

What is [visual] culture?

“Culture, it is argued, is not so much a set of things – novels and paintings or TV programmes and comics – as a process, a set of practices.”

——Hall, 2009 ↑↓

“It is by our use of things, and what we say, think and feel about them – how we represent them – that we give them meaning. ”

It may be not the sign itself have meaning, but people give it meaning. (plates)

[Visual] Communication

sign/language

“In language, we use signs and symbols – whether they are sounds, written words, electronically produced images, musical notes, even objects – to stand for, or represent to other people our concepts, ideas and feelings.”

——Hall, 2009

Communication ways?

To look / to watch / to stare / to gaze / to glance

Design for different audiences / anybody

Signifier photos

 

Summary of Week 9 Lesson: Cinema and the Digital Image

  • Bayeux Tapestry (1077)

The death of King Harold at the battle of Hastings

  • The myth of Death (Mark Tansey, 1984)
  • New Years’ Eve on Well Street, Manchester (Juel Goodman, 2015)
  • Psycho (Alfred Hitchcock, 1960)

The relationship between CGI and Reality

  • How is the image on the screen linked to reality?

Types of Digital Cinema

  1. Digital image processing
  2. Computer generated imaging proper
  • Lord of War (2015) *point of view * CGI
  • Gravity

In classical theory, the cinematic image was thought to be an indexical sign

*Perceptual Realism

Personal Summary of the film “Arrive”:

Great movie, especially the screenshots and sound effect. The shadows and lights in the movie are moving viewer’s sight. With the expression of character, at the first, we will see the moving by placing like the mean character. It may be a kind of fear and excitement. But with the process of the film, we will find the protagonist’s personality and stories are becoming more and more significantly. It depends on the expressive force of shots.

E.T.s in the movie “Arrive” is not horrible. In my personal opinion, “Arrive” is not a horror. There are too many humanistic things in it, so they needn’t made E.T.s horrible. That’s a part of ‘cinema’, use these way to let viewers know what you want to express.

 

Summary of Week 12 Lesson: Plagiarism and Referencing Workshop

  1. What do you know about plagiarism and how to avoid it?
  2. Plagiarism is: when you copy someone else’s work or use their ideas in your essay, coursework, thesis etc., and do not acknowledge that you have done this.
  3. This might include: “Ideas, opinions, theories, facts, stats, diagrams, images, info, quotations, words”. (Savage, 2008, p. 7)
  4. What is a reference?
  5. Reference is A description of any document from which you have taken information.

Credit should be given in TWO places:

  1. CITATIONS:

Cited publications are referred to IN the body of the essay using the author’s surname, year of publication and page number- in-text referencing’ (Hanson, 2010, p.12).

  1. END OF TEXT REFERENCES:

And are listed in the bibliography/ reference list at the end of your essay: end- text referencing.

Undergraduate Courses

Which undergraduate courses you are applying for and why?

 

I have a clear thought I want to apply Graphic & Media Design course for BA.

For the reason why I choose the graphic design… I came to LCC because I hear about LCC’s graphic design is an excellent course.

In the beginning, I don’t study art or any kind of drawing skills. The reason why I start to study graphic is I need to design the book. When I study book design, I get familiar with other graphic design productions like postcards, cards, VI design and UI design… When I doing these design works, actually, I can’t get many enjoyments. But the important thing is I still want to do.

I want to study BA course because I need a BA diploma to find a work in future. I know this is a boring reason just like ‘I want to earn money because I am hungry’, everyone needs the skill to buy their bread.

Interim Evaluation

12th March 2018

Consider the following questions and write an interim evaluation of your project on your blog and/or in your sketchbook:

 

What challenges have you faced during the Possible Futures project? How did you overcome them? What strategies have you used to help solve problems?

I want to do as much as I can to make this work, and to do what I’ve learned in class and other projects. But this makes the schedule very compact. And there is a lot of research to be done. I am very worried about whether I can finish the task in time.

 

How effective has your research for the Possible Futures project been? Who or what have been the major influences on your project? What impact has your research had on your ideas and development?

My research has affected the final result this time. By understanding the background of the Renaissance, I made the design very realistic.

I think the most important influence on my work is the research of the outstanding artists of that era.

 

Did you achieve what you set out to? Has your project taken a different route to that which you expected?

Because of my limitations, I did not achieve the desired effect. In the process of reduction and production, the workload is too great. Hundreds of pages of books and notebooks, for example, need to be made in a matter of weeks, and they involve paintings that I’m very bad at. I am trying to overcome these difficulties.

 

How have you worked collaboratively with others? How have you used collaboration to progress your development and how will this help you in future?

I have not yet collaborated with others in this work. But if I can, I’d really like to talk to people who have an understanding of Renaissance themes, or work with them. I would like to know more about the ideas of that era, which will definitely help the work.

 

What have been your key strengths and weaknesses in this project?

Although I do not agree that I can judge my work very well. But in this work, my weakness should not fit the theme well. Often, when you do your work, you will have more ideas, so you can’t focus on one topic. Where there are advantages, the results may be very suitable for exhibition, which is a work with strong visual effect.

 

How effective have you been in managing your time? How could you improve this in future projects?

Because I did too much research, I obviously didn’t manage my time well. I spent too much time reading and documentaries because I was too interested in my chosen subject. Therefore, in the next work, I think I will define the specific time plan and allocate the balance to research and production.

 

What do you plan to produce for the final exhibition? How and when will you produce it?

I want my work to be fully expressive, so I will make some visual appeal to the audience. For example, use a strong color, and make the volume of finished products larger. For this I bought a suitcase, which will be placed in the book and other items.

 

In what ways have your communication skills improved? i.e. writing/reading/speaking/listening. What further improvement do you need to make in preparation for BA? How will you achieve this?

My communication skills didn’t develop very well, but this time the speech was better than the previous one. I have learned to use PPT to explain the method, and pay attention to the communication with the audience, the other side can understand as the most important purpose of the speech.

 

Reflect on the BA offers you have been made. What do you need to do to ensure you are ready to take up your place?

I am very glad to get the admission notice of BA. But at the same time also feel the need to learn more, such as time management, and to watch more excellent graphic designers, have more experience, to create better work than now.

Criticality Research about Ai Weiwei & Personal Views

These are my personal views of Ai Weiwei.

To introduce a Chinese artist always made me feel so difficult. It seems like the fine art in China is not so popular. In other words, its a hard for everyone to find the beauty and importance of fine art in this special area.

Actually, Ai Weiwei didnt escape this situation. He used a lot of his work and time try to tell everyone the truth. But is it meaningful? Or can the one who is sleeping be awake when he/she look Ai Weiweis work? Its a difficult question.

When I looking at Ai Weiweis work, I thought they are hilarious, hilarious in many ways. This fact made them not hilarious anymore. It made the viewers feel sorrowful.

Criticality Research about Andy Warhol

What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coca-Cola, Liz Taylor drinks Coca-Cola, and just think, you can drink Coca-Cola, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.

Andy Warhol, 1975

The Last Supper, 1986

 

Mock Interview

Mock Interview Question & Answer

 

  • What was the last exhibition/lecture/event/screening you saw? What did you find interesting? How did the work relate to your current ideas/creative practice?

Impressionists in London, Tate Modern.

I LOVE MONET FOREVER

 

  • Name three practitioners whose work you have discovered since being on the Level 3 course. How have they influenced your creative practice? What do you find interesting about their work?

I LOVE MICHELANGELO FOREVER

I LOVE CARAVAGGIO FOREVER

……

………

(*: from UCAS Track)

The practitioner who I most admire is Kenya Hara.

 

  • Where are you at with your current project? How could you improve your current work and approach?

At beginning.

Couldn’t be improved because they are rubbish.

 

  • What are the three key things you have learnt on the Level 3 course?

Sketchbook

Deadline

Exhibition

 

  • What does [Graphic Design/Photography/Film etc.] mean to you?

Earning money and stay up late.

 

  • What is the most successful piece of work in your portfolio? Why? How could it be improved?

All rubbish.

 

  • Which is the least successful piece of work in your portfolio? Why? How could it be improved?

All rubbish! *2 hit

 

  • Who do you see as the target audience for your work? Why?

Check my answer in Personal Proposal.

I think it is hard to find because there are 60+ students in our class, so I find it for you:

 

  • What do you hope to achieve by undertaking a BA course?

I don’t think I could enter a BA course.

 

  • What qualities and attributes do you have that will make you a successful student at BA level?

I don’t think I could enter a BA course.*2 hit

 

  • What was the last book you read? Tell us about it?

‘A History of Indian Philosophy’. No.